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Marketing (MiM) (WI001129, English)

Course WI001129Vo in SS 2024

General Data

Course Type lecture
Semester Weekly Hours 2 SWS
Organisational Unit Chair of Marketing (Dr. Schnurr komm.)
Lecturers Benedikt Schnurr
Dates Thu, 09:45–11:15, 2300
and 1 singular or moved dates

Assignment to Modules

Further Information

Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.

additional remarks After an introduction into basic theories and concepts in modern marketing, the course will provide insights into marketing strategy and the marketing mix instruments. The course consists of the following units:1. Principles of Marketing2. Marketing research3. Consumer behavior4. Market Segmentation5. Targeting6. Positioning7. Product Management8. Channels9. Pricing10. Promotion 11. Social Media Marketing 12. International Marketing
Links E-Learning course (e. g. Moodle)
TUMonline entry

Equivalent Courses (e. g. in other semesters)

SemesterTitleLecturersDates
SS 2023 Marketing (MiM) (WI001129, English) Schnurr, B. Ungemach, C. Thu, 09:45–11:15, 2300
and singular or moved dates
SS 2022 Marketing (WI001129) Schnurr, B. Ungemach, C. Thu, 09:45–11:15, 2750
and singular or moved dates
SS 2021 Marketing (WI001129) (Master MiM, WIN, NAWI) ) Ungemach, C. Thu, 09:45–13:00, virtuell
SS 2020 Marketing (WI001129) (Master MiM, WIN, NAWI) ) Ungemach, C. Thu, 09:45–13:00, 2300
and singular or moved dates
SS 2019 Marketing (WI001129) (Master MiM, WIN, NAWI) ) Ungemach, C. Thu, 09:45–13:00, 2300
SS 2018 Marketing (WI001129) (Master MiM, WIN, NAWI) ) Thu, 09:45–13:00, 2300
SS 2017 Marketing (WI001129) (Master MiM, WIN, NAWI) ) Thu, 09:45–13:00, 1100
SS 2016 Marketing (WI000688, WI000820)
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