Marketing (WI001129) (Master MiM, WIN, NAWI)
Marketing (WI001129) (Master MiM, WIN, NAWI) )
Lehrveranstaltung 0000002365 im SS 2020
Basisdaten
LV-Art | Vorlesung |
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Umfang | 2 SWS |
betreuende Organisation | Lehrstuhl für Marketing (Dr. Schnurr komm.) |
Dozent(inn)en |
Christoph Ungemach |
Termine |
Do, 09:45–13:00, 2300 sowie 3 einzelne oder verschobene Termine |
Zuordnung zu Modulen
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WI001129: Marketing and Innovation Management (MiM) / Marketing and Innovation Management (MiM)
Dieses Modul ist in den folgenden Katalogen enthalten:- Allgemeiner Katalog für überfachliche Grundlagen
weitere Informationen
Lehrveranstaltungen sind neben Prüfungen Bausteine von Modulen. Beachten Sie daher, dass Sie Informationen zu den Lehrinhalten und insbesondere zu Prüfungs- und Studienleistungen in der Regel nur auf Modulebene erhalten können (siehe Abschnitt "Zuordnung zu Modulen" oben).
ergänzende Hinweise | Due to the current situation, this course is taught exclusively online. For each session, you will be asked to read the assigned materials and watch the complementary video lectures, which will be uploaded on the Moodle platform. You will also find a more detailed syllabus on Moodle. Since there will be no physical lectures, please note that the existing course dates listed on the TUM online platform are not valid (and can be ignored). Please only use the course syllabus on Moodle which provides an overview of the exact schedule. The first lectures will be made available in the first week of May. After an introduction into basic theories and concepts in modern marketing, the course will provide insights into marketing strategy and the marketing mix instruments. The course consists of the following units: 1. Principles of Marketing 2. Marketing research 3. Consumer behavior 4. Market Segmentation 5. Targeting 6. Positioning 7. Product Management 8. Channels 9. Pricing 10. Promotion 11. Online Marketing 12. International Marketing |
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Links |
E-Learning-Kurs (z. B. Moodle) TUMonline-Eintrag |
Gleiche Lehrveranstaltungen (z. B. in anderen Semestern)
Semester | Titel | Dozent(en) | Termine |
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SS 2024 | Marketing (MiM) (WI001129, English) | Schnurr, B. |
Do, 09:45–11:15, 2300 |
SS 2023 | Marketing (MiM) (WI001129, English) | Schnurr, B. Ungemach, C. |
Do, 09:45–11:15, 2300 sowie einzelne oder verschobene Termine |
SS 2022 | Marketing (WI001129) | Schnurr, B. Ungemach, C. |
Do, 09:45–11:15, 2750 sowie einzelne oder verschobene Termine |
SS 2021 | Marketing (WI001129) (Master MiM, WIN, NAWI) ) | Ungemach, C. |
Do, 09:45–13:00, virtuell |
SS 2019 | Marketing (WI001129) (Master MiM, WIN, NAWI) ) | Ungemach, C. |
Do, 09:45–13:00, 2300 |
SS 2018 | Marketing (WI001129) (Master MiM, WIN, NAWI) ) |
Do, 09:45–13:00, 2300 |
|
SS 2017 | Marketing (WI001129) (Master MiM, WIN, NAWI) ) |
Do, 09:45–13:00, 1100 |
|
SS 2016 | Marketing (WI000688, WI000820) |