Marketing (MiM) (WI001129, English)
Course WI001129Vo in SS 2024
General Data
| Course Type | lecture |
|---|---|
| Semester Weekly Hours | 2 SWS |
| Organisational Unit | Chair of Marketing (Dr. Schnurr komm.) |
| Lecturers |
Benedikt Schnurr |
| Dates |
Thu, 09:45–11:15, 2300 and 1 singular or moved dates |
Assignment to Modules
-
WI001129: Marketing and Innovation Management (MiM) / Marketing and Innovation Management (MiM)
This module is included in the following catalogs:- Catalogue of soft-skill courses
Further Information
Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.
| additional remarks | After an introduction into basic theories and concepts in modern marketing, the course will provide insights into marketing strategy and the marketing mix instruments. The course consists of the following units:1. Principles of Marketing2. Marketing research3. Consumer behavior4. Market Segmentation5. Targeting6. Positioning7. Product Management8. Channels9. Pricing10. Promotion 11. Social Media Marketing 12. International Marketing |
|---|---|
| Links |
E-Learning course (e. g. Moodle) TUMonline entry |
Equivalent Courses (e. g. in other semesters)
| Semester | Title | Lecturers | Dates |
|---|---|---|---|
| SS 2023 | Marketing (MiM) (WI001129, English) | Schnurr, B. Ungemach, C. |
Thu, 09:45–11:15, 2300 and singular or moved dates |
| SS 2022 | Marketing (WI001129) | Schnurr, B. Ungemach, C. |
Thu, 09:45–11:15, 2750 and singular or moved dates |
| SS 2021 | Marketing (WI001129) (Master MiM, WIN, NAWI) ) | Ungemach, C. |
Thu, 09:45–13:00, virtuell |
| SS 2020 | Marketing (WI001129) (Master MiM, WIN, NAWI) ) | Ungemach, C. |
Thu, 09:45–13:00, 2300 and singular or moved dates |
| SS 2019 | Marketing (WI001129) (Master MiM, WIN, NAWI) ) | Ungemach, C. |
Thu, 09:45–13:00, 2300 |
| SS 2018 | Marketing (WI001129) (Master MiM, WIN, NAWI) ) |
Thu, 09:45–13:00, 2300 |
|
| SS 2017 | Marketing (WI001129) (Master MiM, WIN, NAWI) ) |
Thu, 09:45–13:00, 1100 |
|
| SS 2016 | Marketing (WI000688, WI000820) |