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Marketing (WI001129) (Master MiM, WIN, NAWI) )

Course 0000002365 in SS 2018

General Data

Course Type lecture
Semester Weekly Hours 2 SWS
Organisational Unit Chair of Marketing (Prof. Fuchs)
Lecturers
Dates Thu, 09:45–13:00, 2300

Assignment to Modules

Further Information

Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.

additional remarks After an introduction into basic theories and concepts in modern marketing, the course will provide insights into marketing strategy and the marketing mix instruments. The course consists of the following units: 1. Principles of Marketing 2. Marketing research 3. Consumer behavior 4. Market Segmentation 5. Targeting 6. Positioning 7. Product Management 8. Channels 9. Pricing 10. Promotion 11. Social Media Marketing 12. International Marketing
Links E-Learning course (e. g. Moodle)
TUMonline entry

Equivalent Courses (e. g. in other semesters)

SemesterTitleLecturersDates
SS 2019 Marketing (WI001129) (Master MiM, WIN, NAWI) ) Thu, 09:45–13:00, 2300
SS 2017 Marketing (WI001129) (Master MiM, WIN, NAWI) ) Thu, 09:45–13:00, 1100
SS 2016 Marketing (WI000688, WI000820)
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