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Coop_Carl Zeiss AG Where to play, how to win - Soft Skills for strategic technology and innovationmanagement
Carl Zeiss AG: Where to play, how to win – Schlüsselkompetenzen im strategischen Technologie- und Innovationsmanagement (ZSK)

Course 0200995841 in WS 2022/3

General Data

Course Type workshop
Semester Weekly Hours 2 SWS
Organisational Unit Schlüsselkompetenzen
Lecturers Arne Doll
Luise Poetzsch
Dates 3 singular or moved dates

Assignment to Modules

Further Information

Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.

additional remarks The seminar is hold in German. Where to play, how to win - what competencies are needed to know where and how technologies and innovations are introduced into product development? How can I specifically promote my own innovativeness? And what topics does a high-tech portfolio company deal with? In this seminar, you will experience the topic of innovation and product management embedded in the design thinking process in a mix of soft skills, business administration and mechanical engineering and develop innovative ideas for and with Carl Zeiss AG. In the two-day event, you will spend one day at TUM, one at Carl Zeiss AG in Oberkochen. Contents: - Strategic innovation & product management - what is it? How does it work? What methods are there? - Market analysis - analysis of megatrends and derivation of product ideas and target group-specific approach - Creativity techniques to increase innovativeness - Going through the process of design thinking with an example from strategic product management - Enthusiastic and convincing presentation of results - Working on use cases and presentation Please apply by 11/18/2022 with resume and a short cover letter to Luise Poetzsch (luise.poetzsch@tum.de).
Links E-Learning course (e. g. Moodle)
TUMonline entry

Equivalent Courses (e. g. in other semesters)

SemesterTitleLecturersDates
WS 2021/2 Coop_Carl Zeiss AG Where to play, how to win - Soft Skills for strategic technology and innovationmanagement Poetzsch, L.
WS 2021/2 Hybrid teamwork - successfully working together virtually and in presence (SEK-SOK-MEK-ISP) Aepfelbacher, M. Glasl, F. dates in groups
WS 2021/2 Convince with your strengths - Identify your potential and use it (SEK-SOK-MEK-ISP) Aepfelbacher, M. Poetzsch, L. dates in groups
WS 2021/2 Effective communication - reducing conflicts and expanding your own conversation skills (SEK-SOK-MEK-ISP) Zauner, A. dates in groups
WS 2020/1 Online-Hybrid-Course_intensive: Effective communication - reducing conflicts and expanding your own conversation skills (SEK-SOK-MEK-2ECTS) Zauner, A. dates in groups
WS 2020/1 Online-Workshop_intensive: Convince with your strengths - Identify your potential and use it (SEK-SOK-MEK-STÄRKEN) Poetzsch, L. dates in groups
WS 2019/20 Intensive-Master-Workshop: Going global - strong in intercultural teams (SEK-SOK-MEK-2ECTS) Zauner, A. dates in groups
WS 2019/20 Intensiv-Master-Workshop: Resilience training - Stress avoidance through effective self-management (SEK-SOK-MEK-2ECTS) Zauner, A. singular or moved dates
WS 2019/20 Intensive-Master-Workshop: two days: Teamwork in Action (SEK-SOK-MEK-2ECTS) Aepfelbacher, M. Glasl, F. singular or moved dates
WS 2019/20 Intensive-Master-Workshop: two days: Convincing rhetoric - performing and inspiring with sovereignty (SEK-SOK-MEK-2ECTS) Poetzsch, L. Zauner, A. dates in groups
SS 2019 Teamwork in Action dates in groups
SS 2019 Intensive-Master-Workshop: two days: Systematic Networking (SEK-SOK-MEK-2ECTS) Zauner, A. dates in groups
SS 2019 Intensive-Master-Workshop: two days: Teamwork in Action (SEK-SOK-MEK-2ECTS) Poetzsch, L. dates in groups
SS 2019 Intensive-Master-Workshop: two days: Convincing rhetoric - performing and inspiring with sovereignty (SEK-SOK-MEK-2ECTS) Poetzsch, L. Zauner, A. dates in groups
WS 2018/9 Teamwork in Action singular or moved dates
SS 2018 Intensive-Master-Workshop: two days: Systematic Networking (SEK-SOK-MEK-2ECTS) singular or moved dates
SS 2018 Intensive-Master-Workshop: two days: Teamwork in Action (SEK-SOK-MEK-2ECTS) singular or moved dates
WS 2017/8 Teamwork in Action
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