Marketing (WI000820)
Course 820705858 in SS 2021
General Data
| Course Type | lecture |
|---|---|
| Semester Weekly Hours | 2 SWS |
| Organisational Unit | Former TUM Department of Management |
| Lecturers |
Jörg Königstorfer |
| Dates |
Wed, 16:45–18:15, virtuell |
Assignment to Modules
- WI000688: Marketing / Marketing
-
WI000820: Marketing and Innovation Management / Marketing and Innovation Management
This module is included in the following catalogs:- Catalogue of soft-skill courses
Further Information
Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.
| additional remarks | The course consists of ten units. After an introduction into marketing and marketing management, the course will provide insights into strategic marketing. Furthermore, basic theories and concepts in modern marketing will be presented and discussed. The final units deal with the marketing mix instruments (7 P's). The ten units are as follows: 1. Principles of Marketing, 2. Marketing Strategy and Environment, 3. Creating Customer Value, Satisfaction, and Loyalty, 4. Information Management and Market Research, 5. Analyzing Consumer and Business Markets, 6. Competition and Differentiation from Competitors, 7. Segmenting, Targeting, and Positioning, 8. Creating and Managing Products and Services, Brand Management, 9. Pricing, 10. Marketing Communications, Marketing Channels, and Service P's. |
|---|---|
| Links |
E-Learning course (e. g. Moodle) TUMonline entry |
Equivalent Courses (e. g. in other semesters)
| Semester | Title | Lecturers | Dates |
|---|---|---|---|
| SS 2024 | Marketing (WI000688, WI000820) | Menrad, K. Schneider, J. |
Tue, 14:00–16:00, 00.015 |
| SS 2024 | Marketing (WI000820, English) | Königstorfer, J. |
Wed, 16:45–18:15, 0980 and singular or moved dates |
| SS 2023 | Marketing (WI000688, WI000820) | Menrad, K. |
Tue, 10:00–12:00, 0.A01 and singular or moved dates |
| SS 2023 | Marketing (WI000820, English) | Königstorfer, J. |
Wed, 16:45–18:15, online and singular or moved dates |
| SS 2022 | Marketing (WI000688, WI000820) | Menrad, K. |
Tue, 10:00–12:00, 2.208 |
| SS 2022 | Marketing (WI000820) | Königstorfer, J. |
Wed, 16:45–18:15, 0980 and singular or moved dates |
| SS 2021 | Marketing (WI000688, WI000820) | Menrad, K. |
Tue, 08:30–10:00, virtuell |
| SS 2020 | Marketing (WI000688, WI000820) | Menrad, K. |
Tue, 08:30–10:00, 01.026 |
| SS 2020 | Marketing (WI000820) | Königstorfer, J. |
Wed, 16:45–18:15, virtuell and singular or moved dates |
| SS 2019 | Marketing (WI000688, WI000820) | Menrad, K. |
Tue, 08:30–10:00, 01.026 and singular or moved dates |
| SS 2019 | Marketing (WI000820) | Königstorfer, J. |
Wed, 16:45–18:15, 0980 and singular or moved dates |
| SS 2018 | Marketing (WI000688, WI000820) |
Wed, 16:45–18:15, 0980 |
|
| SS 2017 | Marketing (WI000688, WI000820) |
Wed, 16:45–18:15, 0980 and singular or moved dates |
|
| SS 2016 | Marketing (WI000688, WI000820) |
Wed, 16:45–18:15, 0980 and singular or moved dates |
|
| SS 2015 | Marketing (WI000688, WI000820) |
Wed, 16:45–18:15, 0980 |