Marketing

Module WI000688

This Module is offered by Former TUM Department of Management.

This module handbook serves to describe contents, learning outcome, methods and examination type as well as linking to current dates for courses and module examination in the respective sections.

Module version of WS 2012/3 (current)

There are historic module descriptions of this module. A module description is valid until replaced by a newer one.

Whether the module’s courses are offered during a specific semester is listed in the section Courses, Learning and Teaching Methods and Literature below.

available module versions
WS 2012/3	WS 2011/2

Basic Information

WI000688 is a semester module in English language at which is offered in summer semester.

This module description is valid from SS 2005 to SS 2016.

Total workload	Contact hours	Credits (ECTS)
90 h	30 h	3 CP

Content, Learning Outcome and Preconditions

Content

Marketing foundations, consumer behaviour, strategic marketing, market segmentation, targeting and positioning, product, price, place promotion mix, relationship marketing

Learning Outcome

At the end of the module students are able to apply basic marketing language, explain central consumer behaviour theories, discuss elementary marketing concepts such as strategy development, market segmentation and relationship marketing, and evaluate the application of central marketing mix elements.

Preconditions

no info

Courses, Learning and Teaching Methods and Literature

Courses and Schedule

SS 2022 SS 2021 SS 2020 SS 2019 SS 2018 SS 2017 SS 2016 SS 2015

Type	SWS	Title	Lecturer(s)	Dates	Links
VO	2	Marketing (WI000688, WI000820)	Menrad, K.	Tue, 10:00–12:00, 2.208
VO	2	Marketing (WI000820)	Königstorfer, J.	Wed, 16:45–18:15, 0980 and singular or moved dates

Learning and Teaching Methods

The module consists of lectures. During the lectures the contents are delivered through presentations and talks. The students are inspired to improve the acquired knowledge by studying the suggested literature.

Media

books, script, Online forum for discussion

Literature

Homburg, C./Krohmer, H./Kuester, S.: Marketing-Management 2008, Gabler.

Module Exam

Description of exams and course work

Current notice: Due to the continuing CoViD19-pandemic, the exam for this winter semester 2020/21 has been adjusted.
The examination consists of a written online exam, Online Proctored Exam.

Exam Repetition

There is a possibility to take the exam in the following semester.

Current exam dates

Currently TUMonline lists the following exam dates. In addition to the general information above please refer to the current information given during the course.

Title
Time	Location	Info	Registration
Marketing
		Bachelor