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Business Plan - Basic Course (Business Idea and Market)

Course 840421420 in SS 2019

General Data

Course Type seminar
Semester Weekly Hours 2 SWS
Organisational Unit TUM School of Management
Lecturers Dominik Böhler
Franziska Heyde
Dates Mon, 08:00–19:00
Mon, 08:00–19:00
and 13 singular or moved dates

Further Information

Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.

additional remarks In teams of 3-4 people, the participants develop an initial business idea and undergo a semester-long development process where they: 1. focus on finding out about the real customer needs associated with this business idea, 2. develop a prototype of their product or service offering, 3. do market research and competition analysis to yield a positioning statement representing their business, 4. work out the general financial aspects (e.g., profit loss statement), 5. deliver a final pitch presentation (including a teaser video, and use of their prototypes) and a business plan. In their business plan, participants formulate in a concise and structured way how they developed an understanding about the actual customers and markets for their business idea by focusing on writing five main chapters: product/service, entrepreneurial team, market and competition, marketing and sales, and business model. In their pitch presentation, participants present their business idea in an effective and compelling way and also defend it as a team before a jury of experts. The presentation includes a demo of the prototype for the developed product or service.
Links Course documents
TUMonline entry

Equivalent Courses (e. g. in other semesters)

SemesterTitleLecturersDates
WS 2019/20 Business Plan - Basic Course (Business Idea and Market) Böhler, D. Heyde, F. singular or moved dates
WS 2018/9 Business Plan - Basic Course (Business Idea and Market) Böhler, D. Heyde, F. Fri, 08:00–20:00
Mon, 11:00–18:00
Tue, 18:00–19:00
and singular or moved dates
SS 2018 Business Plan - Basic Course (Business Idea and Market) singular or moved dates
and dates in groups
WS 2017/8 Business Plan - Basic Course (Business Idea and Market) singular or moved dates
and dates in groups
SS 2017 Business Plan - Basic Course (Business Idea and Market) singular or moved dates
and dates in groups
WS 2016/7 Business Plan - Basic Course (Business Idea and Market) singular or moved dates
and dates in groups
SS 2016 Business Plan Basic Seminar (Business Idea and Market) singular or moved dates
and dates in groups
WS 2015/6 Business Plan - Basic Course (Business Idea and Market) singular or moved dates
and dates in groups
SS 2015 Business Plan Basic Seminar (Business Idea and Market) singular or moved dates
and dates in groups
WS 2014/5 Business Plan - Basic Course (Business Idea and Market) singular or moved dates
and dates in groups
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