Business Plan - Basic Course (Business Idea and Market) (Geschäftsidee & Markt)

Module WI000159

This Module is offered by TUM School of Management.

This module handbook serves to describe contents, learning outcome, methods and examination type as well as linking to current dates for courses and module examination in the respective sections.

Basic Information

WI000159 is a semester module in German language at Bachelor’s level und Master’s level which is offered every semester.

This Module is included in the following catalogues within the study programs in physics.

  • Catalogue of soft-skill courses
Total workloadContact hoursCredits (ECTS)
90 h 30 h 3 CP

Content, Learning Outcome and Preconditions


In a creative atmosphere, the participants learn to think through and present a business idea in the structured form of a business plan in order to solve a customer problem. For that purpose, fundamental chapters of a business plan are developed. Participants will network with people from the entrepreneurial environment of TUM. The matter is developed in the following steps: - The fundamentals of innovation - Overview: Developing a business plan - Consumer and consumer value - Business model - Assessment of business ideas - Market & competition - Pitching business ideas - Presentation practice: customer, customer value, market USP - Forming powerful business teams - Protection of industrial property

Learning Outcome

At the end of the seminar the students will be able to: - understand the difference between idea, invention, and innovation; - understand the use of an iterative approach in the development of business opportunities; - evaluate opportunities for business ideas and apply business concepts by prototyping, e.g. with the help of a business plan; - evaluate business ideas and identify business opportunities; - segment markets and analyse potential niche markets; - evaluate their own business idea with the help of customer feedback, observations from stakeholders, and interviews; - identify a real customer problem and create customer benefit with their ideas for a solution.


- Knowledge: No special requirements, willingness to participate; - Abilities: Identifying opportunities; team work; communication; commitment; reliability. - Skills: openness ; analytical thinking; visual thinking; self-motivation.

Courses, Learning and Teaching Methods and Literature

Courses and Schedule

SE 2 Business Plan - Basic Course (Business Idea and Market) einzelne oder verschobene Termine
sowie Termine in Gruppen

Learning and Teaching Methods

Seminar-style: The lecturers are entrepreneurs, multiple founders, coaches, and former CEOs. - Interdisciplinarity: Participants form teams across courses to ensure an expedient mix of expertise and skills on the team. - Action-based learning: All participants are encouraged to be proactive and to learn through experience. - Learning by doing: Each team develops a real business idea or one chosen for the seminar. Particular attention is paid to truly understanding the customer, for example, by questioning, observation, or expert discussion. - Prototyping: Using simple prototypes, the teams develop their business idea and make them tangible. - Online Networking: The work in the seminar will be accompanied by online tools to support the team-building and generation of ideas. - Elevator Pitch Training: Through the practice of elevator pitches, participants will be able to present their business idea short and sweet. - Presentation Training: Each team will present their business idea 1-2 times and receive feedback on presentation style and content.


- Handouts (to be distributed in class; available to download from - Case studies - Examples - Intranet * project pool * customer problem database * discussion forum


- Münchener Business Plan Wettbewerb: Der optimale Businessplan, München - Hand-out of PPT slides from the seminar - UnternehmerTUM (2011): Handbuch Schlüsselkompetenzen, 7th ed. (to be given to every class participant) - Moore, Geoffrey A. (2002): Crossing the Chasm, HarperCollins - Timmons, Jeffry A. / Spinelli, Stephen (2009): New Venture Creation, 7th ed., McGraw Hill Professional - Osterwalder, Alexander / Pigneur, Yves (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons

Module Exam

Description of exams and course work

The examination consists of the development of essential parts of a 5 to 7-page business plan (as a team effort) and an oral examination (as an individual effort). The team receives written feedback on the business plan. Thus, the instructors report back to the team, telling them what they have achieved, where they still has weaknesses and, essentially, what they can to do continue working on their business idea in the future.

Exam Repetition

There is a possibility to take the exam in the following semester.

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