The Creator and Ownership Economy: Players, Business Models and Tools (MGT001309)
Course MGT001309S in WS 2022/3
General Data
| Course Type | seminar |
|---|---|
| Semester Weekly Hours | 4 SWS |
| Organisational Unit | Chair of Strategy and Organization (Prof. Welpe) |
| Lecturers |
Lukas Heidegger Pascal Mehrwald Theresa Treffers Christian Ziegler |
| Dates |
6 singular or moved dates |
Further Information
Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.
| additional remarks | This course exists to review and teach the content of the Creator and Ownership Economy so that students can benefit theoretically and practically from this knowledge. Specifically, we work on the following main topics in this seminar: Being a creator and managing it: - Creating value for others - Finding your own marketable strengths - Designing and implementing a creator business (e.g. "What can I personally create?"; "How can I protect my intellectual property?"; "How can I market my creation?"; "How do I get compensated for my creation?") |
|---|---|
| Links | TUMonline entry |