Applied Strategy and Organization (WI001111): Strategy in the Global Market Place
Course 0000002788 in WS 2018/9
General Data
| Course Type | lecture |
|---|---|
| Semester Weekly Hours | 2 SWS |
| Organisational Unit | Chair of Strategy and Organization (Prof. Welpe) |
| Lecturers |
Manfred Grundke Ann-Carolin Ritter Responsible/Coordination: Isabell M. Welpe |
| Dates |
Assignment to Modules
-
WI001111: Applied Strategy and Organization: Strategies for international Corporations / Applied Strategy and Organization: Strategies for international Corporations
This module is included in the following catalogs:- Catalogue of soft-skill courses
Further Information
Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.
| additional remarks | In the course of this lecture, Manfred Grundke, Managing Partner of the Knauf Group, a world leading manufacturer of construction materials with approx. 28,000 employees and € 7 bn in revenues, introduces the topic of strategy in a global competitive environment. Foci are, among others, strategy implementation in a global organizational context, the most challenging strategic decisions, which Manfred Grundke faced throughout his career, and the future of the building and construction industry. Through independent work with relevant literature, students acquire further fundamentals of strategy planning and implementation. |
|---|---|
| Links |
E-Learning course (e. g. Moodle) TUMonline entry |