Technology and Innovation Management: Introduction (WI000114, WI000820)
Course 840593102 in SS 2015
General Data
Course Type | lecture |
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Semester Weekly Hours | 2 SWS |
Organisational Unit | Chair of Technology and Innovation Management (founded by Dr. Theo Schoeller) (Prof. Henkel) |
Lecturers | |
Dates |
Assignment to Modules
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WI000820: Marketing and Innovation Management / Marketing and Innovation Management
This module is included in the following catalogs:- Catalogue of soft-skill courses
Further Information
Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.
additional remarks | Market aspects of innovation: - Innovation: Examples and particularities - Innovation and the development of industries - Sources of innovation - Innovation strategy: Analysis of the market, technology and competition - Acquisition of technology: Market, cooperation and networks Organizing the innovation process: - The innovation process within the firm - R&D, production and marketing - cooperation for innovation? - Motivation and incentive systems - Promotors and champions - roles in the innovation process - Opposition against innovation within the firm - Integrating customers into the innovation process - Measuring and controlling innovation ECTS-Credits: 3 |
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Links |
E-Learning course (e. g. Moodle) TUMonline entry |