Geostatistics and Geomarketing
Course 240067704 in WS 2020/1
General Data
Course Type | exercise |
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Semester Weekly Hours | 2 SWS |
Organisational Unit | Chair of Cartography and Visual Analytics (Prof. Meng) |
Lecturers |
Juliane Cron Christian Murphy |
Dates |
Further Information
Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.
additional remarks | The module “Geostatistik und Geomarketing” consists of two major parts. Firstly Geostatistics are introduced and based on this imparted knowledge an introduction of Geomarketing follows. Geostatistics is a branch of statistics focusing on spatiotemporal datasets. It is used to predict probable distributions of every kind of spatial phenomena and to analyse such geo-data. Geostatistics build a foundation for Geomarketing, which is the integration of Geographical intelligence into all marketing aspects including sales and distribution. Within this course Geomarketing methods will be implemented to exemplary case studies.• Geomarketing application cases • Introduction to Geostatistics • Multiple Regression Analysis • Clusteranalysis • Spatial Autokorrelation Analysis • Point Pattern Analysis • Spatial Interpolation • Kriging |
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Links |
E-Learning course (e. g. Moodle) TUMonline entry TUMonline registration |
Equivalent Courses (e. g. in other semesters)
Semester | Title | Lecturers | Dates |
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WS 2023/4 | Geostatistics and Geomarketing |
Divanis, A.
Murphy, C.
Responsible/Coordination: Meng, L. |
|
WS 2022/3 | Geostatistics and Geomarketing |
Divanis, A.
Murphy, C.
Responsible/Coordination: Meng, L. |
|
WS 2021/2 | Geostatistics and Geomarketing | Cron, J. Murphy, C. | |
WS 2019/20 | Geostatistics and Geomarketing |
Murphy, C.
Strobl, C.
Responsible/Coordination: Cron, J. |
|
WS 2018/9 | Geostatistics and Geomarketing |
Murphy, C.
Strobl, C.
Responsible/Coordination: Cron, J. |
|
WS 2017/8 | Geostatistics and Geomarketing | ||
WS 2016/7 | Geostatistics and Geomarketing | ||
WS 2015/6 | Geostatistics and Geomarketing | ||
WS 2014/5 | Geostatistics and Geomarketing |