Marketing and Innovation Management (WIHN1129) MiM Heilbronn
Lehrveranstaltung 0000001277 im SS 2020
Basisdaten
| LV-Art | Vorlesung |
|---|---|
| Umfang | 4 SWS |
| betreuende Organisation | Professur für Innovation (Lude komm.) (TUM Campus Heilbronn) |
| Dozent(inn)en | |
| Termine |
14 einzelne oder verschobene Termine |
weitere Informationen
Lehrveranstaltungen sind neben Prüfungen Bausteine von Modulen. Beachten Sie daher, dass Sie Informationen zu den Lehrinhalten und insbesondere zu Prüfungs- und Studienleistungen in der Regel nur auf Modulebene erhalten können (siehe Abschnitt "Zuordnung zu Modulen" oben).
| ergänzende Hinweise | Market aspects of innovation: - Innovation: Examples and particularities, - Innovation and the development of industries, - Sources of innovation, - Innovation strategy: Analysis of the market, technology and competition, - Acquisition of technology: Market, cooperation and networks Organizing the innovation process: - The innovation process within the firm, - R&D, production and marketing, - Cooperation for innovation? - Motivation and incentive systems, - Promotors and champions, - Roles in the innovation process, - Opposition against innovation within the firm, - Integrating customers into the innovation process, - Measuring and controlling innovation. Marketing management: - Principles of marketing, - Marketing strategy and environment, - Creating customer value, satisfaction, and loyalty, - Information management and market research, - Analyzing consumer and business markets, - Competition and differentiation from competitors, - Segmenting, targeting, and positioning, - Creating and managing products and services, brand management, - Pricing, - Marketing communications, marketing channels, and service P's. |
|---|---|
| Links |
E-Learning-Kurs (z. B. Moodle) TUMonline-Eintrag |
Gleiche Lehrveranstaltungen (z. B. in anderen Semestern)
| Semester | Titel | Dozent(en) | Termine |
|---|---|---|---|
| SS 2024 | Marketing and Innovation Management (WIHN1129) MiM Heilbronn | Meißner, M. | |
| SS 2023 | Marketing and Innovation Management (WIHN1129) MiM Heilbronn | Meißner, M. | |
| SS 2022 | Marketing and Innovation Management (WIHN1129) MiM Heilbronn | Meißner, M. | |
| SS 2021 | Marketing and Innovation Management (WIHN1129) MiM Heilbronn |
Mi, 16:00–18:30, virtuell |
|
| SS 2019 | Marketing and Innovation Management (WI001129HN) MiM Heilbronn |
einzelne oder verschobene Termine |