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Geostatistics and Geomarketing

Course 240067704 in WS 2019/20

General Data

Course Type exercise
Semester Weekly Hours 2 SWS
Organisational Unit Chair of Cartography and Visual Analytics (Prof. Meng)
Lecturers Christian Murphy
Christian Strobl
Responsible/Coordination: Juliane Cron
Dates

Assignment to Modules

This course is not assigned to any module.

Further Information

Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.

additional remarks The module “Geostatistik und Geomarketing” consists of two major parts. Firstly Geostatistics are introduced and based on this imparted knowledge an introduction of Geomarketing follows. Geostatistics is a branch of statistics focusing on spatiotemporal datasets. It is used to predict probable distributions of every kind of spatial phenomena and to analyse such geo-data. Geostatistics build a foundation for Geomarketing, which is the integration of Geographical intelligence into all marketing aspects including sales and distribution. Within this course Geomarketing methods will be implemented to exemplary case studies.• Geomarketing application cases • Introduaction to Geostatistics • Multiple Regression Analysis • Clusteranalysis • Spatial Autokorrelation Analysis • Point Pattern Analysis • Spatial Interpolation • Kriging
Links E-Learning course (e. g. Moodle)
TUMonline entry

Equivalent Courses (e. g. in other semesters)

SemesterTitleLecturersDates
WS 2023/4 Geostatistics and Geomarketing Divanis, A. Murphy, C.
Responsible/Coordination: Meng, L.
WS 2022/3 Geostatistics and Geomarketing Divanis, A. Murphy, C.
Responsible/Coordination: Meng, L.
WS 2021/2 Geostatistics and Geomarketing Cron, J. Murphy, C.
WS 2020/1 Geostatistics and Geomarketing Cron, J. Murphy, C.
WS 2018/9 Geostatistics and Geomarketing Murphy, C. Strobl, C.
Responsible/Coordination: Cron, J.
WS 2017/8 Geostatistics and Geomarketing
WS 2016/7 Geostatistics and Geomarketing
WS 2015/6 Geostatistics and Geomarketing
WS 2014/5 Geostatistics and Geomarketing
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