Management of Business Strategies
Management von Geschäftsstrategien
Course 240681585 in WS 2018/9
General Data
| Course Type | lecture |
|---|---|
| Semester Weekly Hours | 2 SWS |
| Organisational Unit | Chair of Product Development and Lightweight Design (Prof. Zimmermann) |
| Lecturers |
Assistants: Jasper Rieser |
| Dates |
2 singular or moved dates |
Further Information
Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.
| additional remarks | The lecture focuses on the central elements of leadership and the development and implementation of strategies in international operating companies. The students will learn by means of practical examples, e.g. from the automation industry, chemical industry and the automobile industry, - which kind of different strategies exist within a company in order to attract customers and to squeeze competitors out of the market, - how to formulate a strategy development process within companies and how to introduce the corresponding process of changes within respective companies, - how to implement an elaborated strategy in a company, how to measure the progress and how to derive on the basis of those information a controlling concept for the respective manager. The lecture aims to prepare the attending students for a possible future position with leadership responsibility. In principle, they should be able in the future to establish systematically a strategy process into a company as responsible managers. |
|---|---|
| Links |
Course documents E-Learning course (e. g. Moodle) Contact TUMonline entry |
Equivalent Courses (e. g. in other semesters)
| Semester | Title | Lecturers | Dates |
|---|---|---|---|
| SS 2018 | Management of Business Strategies |
singular or moved dates |
|
| SS 2017 | Management of Business Strategies |
singular or moved dates |
|
| WS 2016/7 | Management of Business Strategies |
Fri, 10:00–13:00, MW 2101 |
|
| SS 2016 | Management of Business Strategies |
singular or moved dates |
|
| WS 2015/6 | Management of Business Strategies | ||
| SS 2015 | Management of Business Strategies | ||
| WS 2014/5 | Management of Business Strategies | ||
| SS 2014 | Management of Business Strategies | ||
| WS 2013/4 | Management of Business Strategies | ||
| SS 2013 | Management of Business Strategies | ||
| WS 2012/3 | Management of Business Strategies |