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Entrepreneurial Idea Development

Module WI100809

This Module is offered by Chair of Entrepreneurship (Prof. Patzelt).

This module handbook serves to describe contents, learning outcome, methods and examination type as well as linking to current dates for courses and module examination in the respective sections.

Module version of WS 2018/9 (current)

There are historic module descriptions of this module. A module description is valid until replaced by a newer one.

Whether the module’s courses are offered during a specific semester is listed in the section Courses, Learning and Teaching Methods and Literature below.

available module versions
WS 2018/9SS 2012WS 2011/2

Basic Information

WI100809 is a semester module in German language at Bachelor’s level which is offered every semester.

This Module is included in the following catalogues within the study programs in physics.

  • Catalogue of soft-skill courses
Total workloadContact hoursCredits (ECTS)
120 h 30 h 4 CP

Content, Learning Outcome and Preconditions


The module covers the following contents:
* History of entrepreneurship at TUM
* Opportunity recognition and creativity
* Design process
* Definition and examples of prototypes
* Process of prototype developoment
* Entrepreneurial teams
* Business Model Canvas

Learning Outcome

After the successful participation in the module, students are able to:
* understand creativity techniques.
* remember methods of market research.
* identify customer problems.
* evaluate customer feedback.
* understand and apply how the development of new products can overcome the identified customer problems.
* apply the principle of iterative prototyping based on customer feedback.



Courses, Learning and Teaching Methods and Literature

Courses and Schedule

Learning and Teaching Methods

The module consists of a lecture and uses the following teaching methods:
* Through lectures, supported by a presentation, instructors show how to identify customer problems and iteratively develop prototypes to solve these problems.
* In group and individual work, which take place during the lectures, students creatively identify real problems and develop possible solutions. In that the theoretical knowledge delivered through the lecture is applied practically. This is supported by feedback sessions with experts and the lecturers.
* In a presentation students exercise the illustration the identified problem and its solution.


PowerPoint, videos, flipchart/whiteboard


Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84.
Brown, T. (2009). Change by Design: HarperCollins.
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of management review, 25(1), 217-226.
Osterwalder, A., Pigneur, Y., & Clark, T. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers: Wiley.

Module Exam

Description of exams and course work

The examination is based on a project work. The project work partly consists of a group work with a group size of 5-10 students. The group work includes a presentation (25%, ~10 minutes), an individual report (40%, ~10 pages) and the building of several, iterative prototypes (35%). In the project work, students (1) describe an identified customer problem and (2) show through the development of various physical or graphical prototypes that they understand and can illustrate how they solve the customer problem iteratively by taking into account customer feedback. Thus, through the understanding and including of customer feedback, the analysis of a target market or the identification and solving of customer problems, it is ensured that the students understand the connection of engineering and a venture of an entrepreneurial team and can apply it.
Students are not allowed to use any aids.

Exam Repetition

There is a possibility to take the exam in the following semester.

Current exam dates

Currently TUMonline lists the following exam dates. In addition to the general information above please refer to the current information given during the course.

Entrepreneurial Idea Development
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