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Applied Strategy and Organization: Strategies for international Corporations

Module WI001111

This Module is offered by Chair of Strategy and Organization (Prof. Welpe).

This module handbook serves to describe contents, learning outcome, methods and examination type as well as linking to current dates for courses and module examination in the respective sections.

Module version of WS 2016/7

There are historic module descriptions of this module. A module description is valid until replaced by a newer one.

Whether the module’s courses are offered during a specific semester is listed in the section Courses, Learning and Teaching Methods and Literature below.

available module versions
SS 2021WS 2020/1WS 2018/9WS 2016/7SS 2015

Basic Information

WI001111 is a semester module in German or English language at Bachelor’s level which is offered every semester.

This Module is included in the following catalogues within the study programs in physics.

  • Catalogue of soft-skill courses
Total workloadContact hoursCredits (ECTS)
180 h 30 h 6 CP

Content, Learning Outcome and Preconditions


The module consists of two lectures in which board members of large German companies provide practical insights into the field of strategic management.
• Applied Strategy and Organization: Strategy in the Global Market Place
Prof. Rupert Stadler (CEO Audi AG and board member of the Volkswagen AG) introduces students to the topic of strategy in the global market place. The substantive focus is on the vision, mission, and goal of the Audi Strategy 2020; on the internationalization strategy using the example of the market entry in China; on the future of mobility; as well as principles of strategy planning and execution.
• Applied Strategy and Organization: Corporate Strategies for Internationalization and Digital Transformation
Prof. Dr. Axel Stepken (CEO TÜV SÜD AG) discusses internationalization strategies in companies and the topic of transformation through digitalization. Based on theoretical foundations and his own practical experience, he illustratively teaches students internationalization and digitalization strategies for companies. The lecture covers relevant factors for internationalization processes, including growth factors, strategies, corporate culture, leadership, organizational complexity as well as knowledge transfer. These factors are discussed on the basis of changing business conditions that result from digitalization.

Learning Outcome

Upon successful completion of this module, students are able:
• to remember the most important strategies of international technology corporations to deal with challenges of the world economy in times of globalization and digitalization.
• to compare different theories and methods in the field of strategic management.
• to understand the relevant factors for internationalization processes.
• to discuss different theories and methods in the field of strategic management based on real scenarios from practice.
• to argue how managers should make strategic decisions.
• to understand past decision-making processes of international technology corporations with regard to, for example, market entry decisions, cost calculations for internationalization strategies, business development plans, and global technology trends.



Courses, Learning and Teaching Methods and Literature

Courses and Schedule

Learning and Teaching Methods

In the course of lectures, theoretical foundations and concepts are introduced and subsequently exemplified with case studies. The combination of lecturer talks and case studies enables students to learn about the most important strategies of international technology corporations. Moreover, it enables students to learn how to discuss the introduced theories and methods of strategic management on the basis of real scenarios from practice and to understand how managers of international technology corporations make strategic decisions. The practical relevance is strengthened by excursions to the lecturers’ companies (e.g., Audi AG, Ingolstadt). Additional scientific literature helps students to follow-up on and consolidate the content of the lecture slides and case studies.


Slides, case studies, scientific literature


- „Strategic Management“ by Johnson et al. (2016)
- Ansoff, HI (1970). Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. New York: Penguin Books.

Module Exam

Description of exams and course work

Current notice: Due to the continuing CoViD19-pandemic, the exam for this winter semester 2020/21 has been adjusted.
The examination is an unsupervised online Moodle-Test.
Open questions measure to what extent students know strategies of international technology corporations, in particular with regard to internationalization and digitalization, and to what extent they understand different theories and methods in the field of strategic management, relevant factors for internationalization processes, and strategic decision-making processes. By answering questions regarding hypothetical, practical scenarios students demonstrate that they are able to understand the application of the learned theories and methods to real decision-making processes in companies.

Students can achieve 90 points in the exam.

Exam Repetition

There is a possibility to take the exam in the following semester.

Current exam dates

Currently TUMonline lists the following exam dates. In addition to the general information above please refer to the current information given during the course.

Applied Strategy and Organization: Strategies for international Corporations
Wed, 2021-07-21, 11:00 till 12:30 0980
Melden Sie sich bitte nur an, wenn Sie die Prüfung verbindlich auch nach Lektüre der Informationen unter ablegen werden. Please register only if you will take the exam with binding effect even after reading the information at till 2021-06-30 (cancelation of registration till 2021-07-14)
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