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Foundations of Business Administration 2

Module WI000729

This Module is offered by Chair of Technology and Innovation Management (founded by Dr. Theo Schoeller) (Prof. Henkel).

This module handbook serves to describe contents, learning outcome, methods and examination type as well as linking to current dates for courses and module examination in the respective sections.

Module version of WS 2020/1

There are historic module descriptions of this module. A module description is valid until replaced by a newer one.

Whether the module’s courses are offered during a specific semester is listed in the section Courses, Learning and Teaching Methods and Literature below.

available module versions
SS 2021WS 2020/1SS 2012WS 2011/2

Basic Information

WI000729 is a semester module in German language at Bachelor’s level which is offered in winter semester.

This Module is included in the following catalogues within the study programs in physics.

  • Catalogue of soft-skill courses
Total workloadContact hoursCredits (ECTS)
90 h 30 h 3 CP

Content, Learning Outcome and Preconditions


This lecture covers the fundamentals of

Innovation management (Prof. Henkel)
-Innovation: Markets
-Innovation: Organisation

Marketing (Prof. Königstorfer)
-Fundamentals of marketing
-Market segmentation
-Brand management

Entrepreneurship (Prof. Alexy)
- Founding: myth and reality
- How do founders tick?
- Business models

Production management (Prof. Grunow)
-Strategic planning of production networks
-Design of production systems
-Production scheduling

Learning Outcome

Upon successful completion of this module, students will be able to remember, distinguish and evaluate topics in innovation management, marketing, logistics, and production management.


Fundamentals in business administration 1 (minor)

Courses, Learning and Teaching Methods and Literature

Courses and Schedule

VO 2 Foundations of Business Administration 2 (WI000729): Wed, 16:00–18:00, MI HS1
and singular or moved dates
VO 2 Foundations of Business Administration 2 (WI000729): Fri, 08:00–09:30, 2370
and singular or moved dates

Learning and Teaching Methods

The module is designed in the form of a lecture, on which the theoretical contents are taught. Moreover, individual aspects and applications will be discussed with the students by asking open-ended questions. Thus they learn to distinguish the subjects from each other and are able to evaluate the methods with regard to their use in each case.


Use of presentation slides (PowerPoint). The presentation slides include theoretical content and questions that additionally stimulate the understanding of the contents.


Ceccagnoli, M., & Rothaermel, F. T. (2008). Appropriating the Returns from Innovation. In G. D. Libecap & M. Thursby (Eds.), Advances in the Study of Entrepreneurship, Innovation, and Economic growth: Vol. 18. Technological Innovation: Generating Economic Results (Vol. 18, pp. 11–34). Elsevier/JAI.
Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2021). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120.
Günther, H.‑O., & Tempelmeier, H. (2020). Supply Chain Analytics: Operations Management und Logistik.
Hauschildt, J., & Kirchmann, E. (2001). Teamwork for Innovation – the ‘Troika’ of Promotors. R&D Management, 31(1), 41–49.
Homburg, C. (2017). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung (6., überarbeitete und erweiterte Auflage). Springer Gabler., Kapitel 1, S. 1-21
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley&Sons. (The TUM library has electronic + paper copies!)
Thommen, J.‑P., Achleitner, A.‑K., Gilbert, D. U., Hachmeister, D., Jarchow, S., & Kaiser, G. (2020). Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht (9., vollständig überarbeitete Auflage). Lehrbuch. Springer Fachmedien Wiesbaden., Teil 10, Kapitel 4

Module Exam

Description of exams and course work

The grading is based on a written exam (60 minutes). The questions in the written exam asses the learning outcomes. By answering multiple choice questions students have to show that they can remember, distinguish and evaluate the content of the lectures in innovation management, marketing, logistics, and production management. As the content of this module includes the imparting of basic knowledge in business economics, the workload for students covers 3 ECTS.

Exam Repetition

There is a possibility to take the exam in the following semester.

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