Foundations of Business Administration 2
Module WI000729
This module handbook serves to describe contents, learning outcome, methods and examination type as well as linking to current dates for courses and module examination in the respective sections.
Module version of WS 2020/1
There are historic module descriptions of this module. A module description is valid until replaced by a newer one.
Whether the module’s courses are offered during a specific semester is listed in the section Courses, Learning and Teaching Methods and Literature below.
available module versions | |||
---|---|---|---|
SS 2021 | WS 2020/1 | SS 2012 | WS 2011/2 |
Basic Information
WI000729 is a semester module in German language at Bachelor’s level which is offered in winter semester.
This Module is included in the following catalogues within the study programs in physics.
- Catalogue of soft-skill courses
Total workload | Contact hours | Credits (ECTS) |
---|---|---|
90 h | 30 h | 3 CP |
Content, Learning Outcome and Preconditions
Content
This lecture covers the fundamentals of
Innovation management (Prof. Henkel)
-Strategy
-Innovation: Markets
-Innovation: Organisation
Marketing (Prof. Königstorfer)
-Fundamentals of marketing
-Market segmentation
-Brand management
Entrepreneurship (Prof. Alexy)
- Founding: myth and reality
- How do founders tick?
- Business models
Production management (Prof. Grunow)
-Strategic planning of production networks
-Design of production systems
-Production scheduling
Innovation management (Prof. Henkel)
-Strategy
-Innovation: Markets
-Innovation: Organisation
Marketing (Prof. Königstorfer)
-Fundamentals of marketing
-Market segmentation
-Brand management
Entrepreneurship (Prof. Alexy)
- Founding: myth and reality
- How do founders tick?
- Business models
Production management (Prof. Grunow)
-Strategic planning of production networks
-Design of production systems
-Production scheduling
Learning Outcome
Upon successful completion of this module, students will be able to remember, distinguish and evaluate topics in innovation management, marketing, logistics, and production management.
Preconditions
Fundamentals in business administration 1 (minor)
Courses, Learning and Teaching Methods and Literature
Courses and Schedule
Type | SWS | Title | Lecturer(s) | Dates | Links |
---|---|---|---|---|---|
VO | 2 | Foundations of Business Administration 2 (WI000729): |
Wed, 16:00–18:00, MI HS1 and singular or moved dates |
eLearning |
|
VO | 2 | Foundations of Business Administration 2 (WI000729): |
Fri, 08:00–09:30, 1200 and singular or moved dates |
eLearning |
Learning and Teaching Methods
The module is designed in the form of a lecture, on which the theoretical contents are taught. Moreover, individual aspects and applications will be discussed with the students by asking open-ended questions. Thus they learn to distinguish the subjects from each other and are able to evaluate the methods with regard to their use in each case.
Media
Use of presentation slides (PowerPoint). The presentation slides include theoretical content and questions that additionally stimulate the understanding of the contents.
Literature
Ceccagnoli, M., & Rothaermel, F. T. (2008). Appropriating the Returns from Innovation. In G. D. Libecap & M. Thursby (Eds.), Advances in the Study of Entrepreneurship, Innovation, and Economic growth: Vol. 18. Technological Innovation: Generating Economic Results (Vol. 18, pp. 11–34). Elsevier/JAI. https://doi.org/10.1016/S1048-4736(07)00001-X
Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2021). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120. https://doi.org/10.1177/0022242920968810
Günther, H.‑O., & Tempelmeier, H. (2020). Supply Chain Analytics: Operations Management und Logistik.
Hauschildt, J., & Kirchmann, E. (2001). Teamwork for Innovation – the ‘Troika’ of Promotors. R&D Management, 31(1), 41–49. https://doi.org/10.1111/1467-9310.00195
Homburg, C. (2017). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung (6., überarbeitete und erweiterte Auflage). Springer Gabler. https://doi.org/10.1007/978-3-658-13656-7, Kapitel 1, S. 1-21
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley&Sons. (The TUM library has electronic + paper copies!)
Thommen, J.‑P., Achleitner, A.‑K., Gilbert, D. U., Hachmeister, D., Jarchow, S., & Kaiser, G. (2020). Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht (9., vollständig überarbeitete Auflage). Lehrbuch. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-27246-3, Teil 10, Kapitel 4
Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., Tucker, C., & Venkataraman, S. (2021). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal of Marketing, 85(1), 103–120. https://doi.org/10.1177/0022242920968810
Günther, H.‑O., & Tempelmeier, H. (2020). Supply Chain Analytics: Operations Management und Logistik.
Hauschildt, J., & Kirchmann, E. (2001). Teamwork for Innovation – the ‘Troika’ of Promotors. R&D Management, 31(1), 41–49. https://doi.org/10.1111/1467-9310.00195
Homburg, C. (2017). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung (6., überarbeitete und erweiterte Auflage). Springer Gabler. https://doi.org/10.1007/978-3-658-13656-7, Kapitel 1, S. 1-21
Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley&Sons. (The TUM library has electronic + paper copies!)
Thommen, J.‑P., Achleitner, A.‑K., Gilbert, D. U., Hachmeister, D., Jarchow, S., & Kaiser, G. (2020). Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht (9., vollständig überarbeitete Auflage). Lehrbuch. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-27246-3, Teil 10, Kapitel 4
Module Exam
Description of exams and course work
The grading is based on a written exam (60 minutes). The questions in the written exam asses the learning outcomes. By answering multiple choice questions students have to show that they can remember, distinguish and evaluate the content of the lectures in innovation management, marketing, logistics, and production management. As the content of this module includes the imparting of basic knowledge in business economics, the workload for students covers 3 ECTS.
Exam Repetition
There is a possibility to take the exam in the following semester.