Foundations of Business Administration 2
Module WI000729
This module handbook serves to describe contents, learning outcome, methods and examination type as well as linking to current dates for courses and module examination in the respective sections.
Module version of WS 2011/2
There are historic module descriptions of this module. A module description is valid until replaced by a newer one.
| available module versions | |
|---|---|
| SS 2012 | WS 2011/2 |
Basic Information
WI000729 is a semester module in German language at Bachelor’s level which is offered in summer semester.
This Module is included in the following catalogues within the study programs in physics.
- Catalogue of soft-skill courses
| Total workload | Contact hours | Credits (ECTS) |
|---|---|---|
| 90 h | 30 h | 3 CP |
Content, Learning Outcome and Preconditions
Content
This lecture covers the fundamentals of
Innovation management (Prof. Henkel)
-Strategy
-Innovation: Markets
-Innovation: Organisation
Marketing (Prof. Königstorfer)
-Fundamentals of marketing
-Market segmentation
-Brand management
Logistics (Prof. Minner)
- General definitions
-Stock-keeping
-Transportation logistics
Production management (Prof. Grunow)
-Strategic planning of production networks
-Design of production systems
-Production scheduling
Innovation management (Prof. Henkel)
-Strategy
-Innovation: Markets
-Innovation: Organisation
Marketing (Prof. Königstorfer)
-Fundamentals of marketing
-Market segmentation
-Brand management
Logistics (Prof. Minner)
- General definitions
-Stock-keeping
-Transportation logistics
Production management (Prof. Grunow)
-Strategic planning of production networks
-Design of production systems
-Production scheduling
Learning Outcome
Upon successful completion of this module, students will be able to remember, distinguish and evaluate topics in innovation management, marketing, logistics, and production management.
Preconditions
Fundamentals in business administration 1 (minor)
Courses, Learning and Teaching Methods and Literature
Courses and Schedule
| Type | SWS | Title | Lecturer(s) | Dates |
|---|---|---|---|---|
| VO | 2 | Foundations of Business Administration 2 (WI000729): |
Grunow, M.
Henkel, J.
Königstorfer, J.
Minner, S.
Assistants: Willberger, J. |
Wed, 16:00–18:00, Interims I 102 |
Learning and Teaching Methods
The module is designed in the form of a lecture, on which the theoretical contents are taught. Moreover, individual aspects and applications will be discussed with the students by asking open-ended questions. Thus they learn to distinguish the subjects from each other and are able to evaluate the methods with regard to their use in each case.
Media
Use of presentation slides (PowerPoint). The presentation slides include theoretical content and questions that additionally stimulate the understanding of the contents.
Literature
- Thommen/Achleitner (2012), Allgemeine Betriebswirtschaftslehre, Teil 10, Kapitel 4
- Ceccagnoli, M.; Rothaermel, F.T. (2008), Appropriating the returns to innovation. In: Advances in Study of Entrepreneurship, Innovation, and Economic Growth 18, 11-34.
- Hauschildt, J.; Kirchmann, E. (2001), Teamwork for Innovation – the Troika of Promotors
- Ceccagnoli, M.; Rothaermel, F.T. (2008), Appropriating the returns to innovation. In: Advances in Study of Entrepreneurship, Innovation, and Economic Growth 18, 11-34.
- Hauschildt, J.; Kirchmann, E. (2001), Teamwork for Innovation – the Troika of Promotors
Module Exam
Description of exams and course work
The grading is based on a written exam (60 minutes). The questions in the written exam asses the learning outcomes. By answering multiple choice questions students have to show that they can remember, distinguish and evaluate the content of the lectures in innovation management, marketing, logistics, and production management. As the content of this module includes the imparting of basic knowledge in business economics, the workload for students covers 3 ECTS.
Exam Repetition
There is a possibility to take the exam in the following semester.
Current exam dates
Currently TUMonline lists the following exam dates. In addition to the general information above please refer to the current information given during the course.
| Title | |||
|---|---|---|---|
| Time | Location | Info | Registration |
| Foundations of Business Administration 2 | |||
| Thu, 2020-02-13, 15:30 till 16:30 | 1200 2750 N1179 N1189 |
till 2020-01-15 (cancelation of registration till 2020-02-06) | |