Marketing
Module WI000688
This module handbook serves to describe contents, learning outcome, methods and examination type as well as linking to current dates for courses and module examination in the respective sections.
Basic Information
WI000688 is a semester module in English language at which is offered in summer semester.
This module description is valid from SS 2005 to SS 2016.
| Total workload | Contact hours | Credits (ECTS) |
|---|---|---|
| 90 h | 30 h | 3 CP |
Content, Learning Outcome and Preconditions
Content
Marketing foundations, consumer behaviour, strategic marketing, market segmentation, targeting and positioning, product, price, place promotion mix, relationship marketing
Learning Outcome
At the end of the module students are able to apply basic marketing language, explain central consumer behaviour theories, discuss elementary marketing concepts such as strategy development, market segmentation and relationship marketing, and evaluate the application of central marketing mix elements.
Preconditions
no info
Courses, Learning and Teaching Methods and Literature
Courses and Schedule
| Type | SWS | Title | Lecturer(s) | Dates | Links |
|---|---|---|---|---|---|
| VO | 2 | Marketing (WI000688, WI000820) |
Wed, 16:45–18:15, 0980 |
eLearning |
Learning and Teaching Methods
The module consists of lectures. During the lectures the contents are delivered through presentations and talks. The students are inspired to improve the acquired knowledge by studying the suggested literature.
Media
books, script, Online forum for discussion
Literature
Homburg, C./Krohmer, H./Kuester, S.: Marketing-Management 2008, Gabler.
Module Exam
Description of exams and course work
The grading is based on a written exam.
Exam Repetition
There is a possibility to take the exam in the following semester.
Current exam dates
Currently TUMonline lists the following exam dates. In addition to the general information above please refer to the current information given during the course.
| Title | |||
|---|---|---|---|
| Time | Location | Info | Registration |
| Marketing | |||
| Mon, 2021-02-15, 11:00 till 12:00 | 0980 |
Melden Sie sich bitte nur an, wenn Sie die Prüfung verbindlich auch nach Lektüre der Informationen unter https://www.tum.de/die-tum/aktuelles/coronavirus/pruefungen ablegen werden. Please register only if you will take the exam with binding effect even after reading the information at https://www.tum.de/en/about-tum/news/coronavirus/corona-teaching-exams . | till 2021-01-15 (cancelation of registration till 2021-02-08) |