Business Plan - Basic Course (Business Idea and Market) (Geschäftsidee & Markt)
This module handbook serves to describe contents, learning outcome, methods and examination type as well as linking to current dates for courses and module examination in the respective sections.
Module version of WS 2011/2
There are historic module descriptions of this module. A module description is valid until replaced by a newer one.
Whether the module’s courses are offered during a specific semester is listed in the section Courses, Learning and Teaching Methods and Literature below.
|available module versions|
|SS 2018||WS 2017/8||WS 2016/7||SS 2016||WS 2011/2|
WI000159 is a semester module in German language at Bachelor’s level and Master’s level which is offered every semester.
This Module is included in the following catalogues within the study programs in physics.
- Catalogue of soft-skill courses
|Total workload||Contact hours||Credits (ECTS)|
|90 h||30 h||3 CP|
Content, Learning Outcome and Preconditions
The matter is developed in the following steps:
- The fundamentals of innovation
- Overview: Developing a business plan
- Consumer and consumer value
- Business model
- Assessment of business ideas
- Market & competition
- Pitching business ideas
- Presentation practice: customer, customer value, market USP
- Forming powerful business teams
- Protection of intellectual property
- understand the difference between idea, invention, and innovation;
- understand the use of an iterative approach in the development of business opportunities;
- evaluate opportunities for business ideas and apply business concepts by prototyping, e.g. with the help of a business plan;
- evaluate business ideas and identify business opportunities;
- segment markets and analyze potential niche markets;
- evaluate own business idea with the help of customer feedback, observations from stakeholders, and interviews;
- identify a real customer problem and create customer benefit with ideas for a solution.
- Abilities: Identifying opportunities; team work; communication; commitment; reliability
- Skills: openness; analytical thinking; visual thinking; self-motivation
Courses, Learning and Teaching Methods and Literature
Courses and Schedule
|SE||2||Business Plan - Basic Course (Business Idea and Market)||
singular or moved dates
and dates in groups
Learning and Teaching Methods
- Interdisciplinarity: Participants form cross-disciplinary teams to ensure a balanced mix of expertise and skills in the team.
- Action-based learning: All participants are encouraged to be proactive and to learn through experience.
- Learning by doing: Each team develops a real business idea or one chosen for the seminar. Particular attention is paid to truly understanding the customer, for example, by interviews, observation, or expert discussion.
- Prototyping: Using simple prototypes, the teams develop their business idea and make them tangible.
- Online Networking: The work in the seminar is accompanied by online tools to support the team-building and generation of ideas.
- Elevator Pitch Training: Through the practice of elevator pitches, participants develop skills for short and effective presentation of their business ideas.
- Presentation Training: Each team presents and defends their business idea twice before an expert-jury and receives feedback on presentation style and content.
- Handouts (distributed online)
- Case studies
- Online Project Pool
- UnternehmerTUM: Handbuch Schlüsselkompetenzen (erhält jeder Teilnehmer)
- Horowitz, Ben (2014): The Hard thing About Hard Things, HarperBusiness
- Kawasaki, Guy (2004): The Art of the Start, Penguin Publishing Group
- Moore, Geoffrey A. (2002).: Crossing the Chasm, HarperCollins
- Osterwalder, Alexander / Pigneur, Yves (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons
- Ries, Eric (2011): The Lean Startup, Penguin Books Limited
- Thiel, Peter (2014): Zero to One: Notes on Startups, or How to Build the Future, Crown Business
- Timmons, Jeffry A. / Spinelli, Stephen (2009): New Venture Creation,7thedition, McGraw Hill Professional
Description of exams and course work
Specifically with the examination deliverables, the participants demonstrate to what extent they have developed the following competences:
- In their business plan participants formulate in a concise and structured way how they developed an understanding about the actual customers and markets for their business idea.
- In their pitch presentation participants present their business idea before a jury of experts. The presentation includes a demo of the prototype for the developed product or service.
There is a possibility to take the exam in the following semester.