Business Plan - Advanced Course (Business Models, Sales and Finance) (WI100180)
Course WI100180SE in WS 2022/3
|Semester Weekly Hours||4 SWS|
|Organisational Unit||Chair of Entrepreneurship (Prof. Patzelt)|
9 singular or moved dates
Assignment to Modules
Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.
|additional remarks||Content of the Seminar: - Full-day "Gründer-Workshop", topics: Team, Vision, Project Plan - Overview of the Seminar, pitch of the business ideas, hypothesis tests - Business Plan, Business Design, Positioning Statement - Start-up formalities, legal issues - Presenting results of the hypothesis tests (4x) - Marketing - Strategy, Business model, metrics, financial assumptions - Distribution - Sales competence - Financing, Venture Capital, Bootstrapping|