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Management of Business Strategies
Management von Geschäftsstrategien

Course 240681585 in WS 2018/9

General Data

Course Type lecture
Semester Weekly Hours 2 SWS
Organisational Unit Chair of Product Development, Design Systematics and Lightweight Design (Prof. Zimmermann)
Lecturers Werner Hugo Seidenschwarz
Jasper Rieser
Dominik Weidmann
Dates 2 singular or moved dates

Assignment to Modules

This course is not assigned to any module.

Further Information

Courses are together with exams the building blocks for modules. Please keep in mind that information on the contents, learning outcomes and, especially examination conditions are given on the module level only – see section "Assignment to Modules" above.

additional remarks The lecture focuses on the central elements of leadership and the development and implementation of strategies in international operating companies. The students will learn by means of practical examples, e.g. from the automation industry, chemical industry and the automobile industry, - which kind of different strategies exist within a company in order to attract customers and to squeeze competitors out of the market, - how to formulate a strategy development process within companies and how to introduce the corresponding process of changes within respective companies, - how to implement an elaborated strategy in a company, how to measure the progress and how to derive on the basis of those information a controlling concept for the respective manager. The lecture aims to prepare the attending students for a possible future position with leadership responsibility. In principle, they should be able in the future to establish systematically a strategy process into a company as responsible managers.
Links Course documents
E-Learning course (e. g. Moodle)
TUMonline entry

Equivalent Courses (e. g. in other semesters)

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